For fundraising purposes, the Indonesian Students’ Christian Fellowship (ISCF) in National University of Singapore (NUS) as known as NUS-ISCF decided to sell their very own t-shirt to current members as well as their alumni. This is to help support the cost of organizing their annual camp and other miscellaneous fees.

The task is rather tricky as to keep the cost low, only one colour can be used.
Thus the first idea is to play with the typography and these few designs came about.

After getting some of the committee members to vote, we’re down to last feedback. The design seems too organizational. They wanted a personal/affectionate feeling to it and suggested ‘i <3′ addition to the design.

After yet another round of votings, the design is finalized and a quick web-ad is created along with a promotional video.

Pardon the low quality video due to the youtube-effect.